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Agricoltura e Diritto: Sicurezza Alimentare

English
misleading advertising clicca per ingrandire
Attestation 3
Part of speech Noun phrase
Grammatical label Uncountable
Definition means any advertising which in any way, including its presentation, deceives or is likely to deceive the persons to whom it is addressed or whom it reaches and which, by reason of its deceptive nature, is likely to affect their economic behaviour or which, for those reasons, injures or is likely to injure a competitor;
Definition source Council Directive 84/450/EEC
Context Complementary to the approach to labelling of foodstuffs, the means of redress that consumers and competitors enjoy against misleading advertising messages should be extended to allegations related to the above-mentioned types of claims.
Context source White paper on food safety COM(1999)719 final
Subject field Food safety
Sub-field White paper on food safety: Commission's proposals
Related concept Marketing
fr Publicité trompeuse
it Pubblicità fuorviante
Reliability code 3



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